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How to Make a Competitive Home Offer

 

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Buying a home can be daunting, not only for first-timers but for experienced buyers, too. Learning the details of how to make a competitive home offer gives you the confidence you need going into the home buying process

 

Use this guide to familiarize yourself with what’s involved in a successful home offer and how it affects your negotiating powers with the home seller. 

What You Need Before Making a Home Offer

Before making an offer on a home, there are a few things you’ll have to take care of, especially if you’re a first-time home buyer learning the process. Ultimately, the goal is to craft an offer that’s beneficial for you while making it easy for the seller to say yes. So, it’s essential to start with a good foundation.

1. Pre-approval from a Mortgage Lender

A pre-approval letter indicates to sellers that you're ready to buy a home. It solidifies how much house you can afford and helps determine if you should buy a house for the total amount you're qualified for.

And when it comes time to make an offer, supplying your pre-approval letter tells the seller you mean business and are ready to get the deal done. In competitive real estate markets, a prefacing pre-approval letter is all but required at a chance to catch the seller’s eye.

2. Cash at the Ready

You may have money tucked away for a down payment, but it's not working in your favor unless it’s readily available. If making a competitive offer is your goal, don’t ask the seller to wait any longer than necessary to hand over the keys. 

Have quick bank access for:

  • A down payment
  • Earnest deposit
  • Closing costs and fees (appraisal, inspection, insurance)

3. A Real Estate Agent

There are many reasons most buyers work with a real estate agent to help them buy a house. Buyers benefit from their expertise for everything from researching the MLS to representation on closing day. 

Finding an experienced agent is as easy as asking your network for recommendations. Successful agents have passionate clients who love sharing their experiences, so you shouldn’t have any problem finding a couple of names to schedule informational interviews.

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Do I Need a Buyer's Agent?

Sometimes, inexperienced home buyers fall in love with a house and immediately call the listing agent representing the sellers to help them with their purchase. This usually isn’t in your best interest. 

Remember, the seller’s and buyer’s agents work to get the best deal for their clients. Conflict of interest can easily pop up if one agent handles the entire deal. 

Did you know you can hire a buyer's agent who only works with homebuyers? Learn more: Do I need a buyer’s agent to buy a home?

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The Components of a Good Home Offer

State and local laws play a big part in customizing your offer, which is a legally binding document, so it’s essential to be familiar with the legal forms. Your agent will ‌use a Residential Purchase Agreement during your transaction. Be aware that your state may necessitate a real estate lawyer for offer preparation or review. 

Here’s the information you need to make an offer on a home.

Complete Names

You’ll need to add your full legal name and the same for any other person who you want on the title, like your spouse. 

Property Address and Description

Include the legal address of the house and, depending on your state, the legal property description. 

The Purchase Price You’re Prepared to Offer 

After your agent has talked to you about the information they’ve researched, including comparative market analysis and comparable sales, it’s time to offer the sellers a purchase price you’re comfortable with. 

According to the local market conditions, your agent may suggest offering less than the list price to secure space for negotiating your home offer. Or, if buying a home in a hot seller's market, they may suggest offering the full asking price or more, depending on how badly you want to buy the house.

Earnest Money

Offers include an earnest money deposit (usually one to three percent of the total purchase price) into an escrow account and a description of what happens to the money if you or the seller backs out of the deal. 

Your offer should describe what conditions make it okay to back out of the deal with your earnest money intact.  One example would be an unfavorable home inspection. Once the sale goes through, your earnest money goes toward your down payment.  

Sometimes, a competitive offer includes adding a greater amount of earnest money. It lets the seller know your finances are strong and there shouldn’t be any problems with the upcoming loan.

A Clear Title Stipulation

The property should have a clean title search to avoid problems in the future. Some issues, like liens and foreclosures or even disputes with the rightful owner of the property, can derail a sale. For more peace of mind, purchase title insurance if you’re worried about potential issues even after a clean report comes back.

Closing Costs Details

Although you’ll present your offer with your preferences, you should prepare to negotiate your closing cost details. You’ll haggle about whether the buyer or seller pays the costs and other fees and how the taxes prorate between the parties.

 

You’ll also list:

 

  • Date and time of the offer’s expiration
  • Projected closing date (usually 30 to 60 days, depending on the underwriter)
  • Move-in date

Closing cost details quote, blue text on white background

Seller Disclosures

Often required by law, seller disclosures give buyers more information, but the required information varies from state to state. For example, sellers usually have to share information about issues that affect the property’s value, like structural issues and the propensity for natural disasters. 

Sellers also disclose HOA obligations and which house amenities come with the purchase, like appliances, lighting fixtures, and window coverings. 

In your offer, you’ll ask for the seller disclosures and a specified amount of time to read them over and decide if you want to withdraw your offer or adjust your price. 

Common Contingencies

Most offers have a few standard contingencies included. Contingencies are the circumstances that need to happen before the offer can go through. Although contingencies can help buyers make a secure purchase, contingencies may also prevent a sale if the seller isn’t willing to entertain the demands.  

Final Loan Approval

Your offer is applicable only if your mortgage application comes through, usually within a set amount of time.

Home Inspection

Homebuyers usually insist on a home inspection for a few reasons. Many times, their lender requires the report. Some buyers want one for informational purposes only, but most want one to help decide who will pay for repairs or if the seller will allow credit at closing to address the repairs later.

 

To stay competitive, ensure a home inspector is available to maintain momentum and satisfy sellers

Home Appraisal

It’s a good bet that the lender will want an appraisal before authorizing the loan, especially if you're using your VA loan benefit. The VA wants to ensure they’re not lending more than the property's worth. If the appraisal comes back for less money than the offer, you’ll have to find a way to bridge the gap between your approved amount and the offer price. 

Pending Property Sales

Sometimes, buyers and sellers want to build security into the offer. For example, the seller may add a contingency that they must find another house to move into before the deal can go through.

Escalation Clause

After months and months of searching, you’ve found your dream house and placed an offer. The trouble is, several other potential buyers feel the same way and submitted their offers, too. 


By adding an escalation clause, you agree to increase your offer by a certain amount if higher bids come through. An escalation clause also means the seller must reveal the competing offers so you know where you stand against the competition.

 

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Should I Write a Home Love Letter?

Some agents and buyers think that adding a personal statement to your offer helps buyers connect with the seller and helps the offer stand out in a crowd, thanks to the emotional charge. Most of the time, buyers include what they love about the house and a little about their lifestyle and family. Military members stuck in tough bidding wars often mention their service as an appealing character point. 

Love letters are controversial and may be illegal in your area because they can contribute to housing discrimination. Be sure to discuss the pros and cons with your agent before adding the note to your offer. 

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What Happens After the Offer Is Submitted

The Seller Accepts Your Offer  

In the best-case scenario, the sellers are thrilled to take your offer, and you’ll continue with the mortgage application. Then, the closing process begins. Be careful, however. Even though you’ve received a verbal acceptance, the deal isn’t complete until both parties sign the offer.

The Seller Counters Your Offer 

There’s a good chance the seller will counter your offer, giving you a couple of options: take the offer or write a counteroffer. Your agent can dig into the details of what it will take to get the deal closed. Some sellers simply want the best price, others want a fast turnover, and others prefer longer to close. 

Your agent and the listing agent will talk and hopefully come to a new agreement both parties can live with.

The Seller Refuses Your Offer 

A flat-out refusal can be hard to swallow, but you’ll have learned from the process and can move on to the next perfect house you find with more experience. You can’t know the reasons for rejection; it may just be that the owner isn’t quite ready to sell. Your agent certainly has dealt with rejected offers before and will help you overcome the disappointment. 

Now that you’ve seen the breakdown of a home offer, it should help you feel more comfortable navigating the buying process. Knowing what to expect from your agent, the home seller, and yourself puts you in a better position to buy a home with solid knowledge and hopefully a little less trepidation.  

By Dawn M. Smith

 

Learn more about making an offer on a home and what to expect on closing day with our free guide below.

 

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