Marketing Your Home for Rent

The Basics of Marketing Your Home for Rent...

Marketing your home for rent to military families

A fact of life for military families is that they are almost always on the move. New bases, new assignments almost always have a family move involved. Whether you are on the side of the renter or buyer, or you are renting or selling a home and looking for a military family as a tenant or purchaser, there is a market out here that is unique to the military family. Military homes for rent are a special market – and because of that uniqueness, let us at MilitaryByOwner guide you through the process and make it much easier and effective.

Marketing anything is a process of letting the right people know what you have available. Put military homes for rent in front of the right families and you will find a steady stream of new tenants who need to live in the area. We can list your rental home and help you find that just right family to live in your home.

Remember that there are some characteristics that set military families apart.

First, it is easier if your home is located near their base. Military homes for rent that are near the base are usually rented in a very short time. Clearly indicate in your listing the proximity to the military installation. You can even provide some information on the commute between your property and the base.

Second, they frequently move and commonly are not loaded down with belongings. Providing the Military family with a space that is commensurate with their need for a limited space will make it easier for you to rent.

Third, military families are commonly neat and live in an orderly manner. You will normally find that these families do not destroy your property as can happen in other instances; but on the other hand, your place will rent more easily if you keep it in good repair, with fresh paint and clean floors.

Last, military families frequently have families including smaller kids. To accommodate the potential tenant that has small children, include some information on the schools in the area and any playgrounds or other facilities for the kids.

Keeping these characteristics in mind, making it easy to find military homes for rent is the key marketing idea for property owners near military installations. Using a Realtor to rent the property can cost you up to one month’s rent as a commission. That is almost 10% of the annual rental that you receive for your property. A much more economical and effective way to list your property is to use MilitaryByOwner to reach out to the Military in the area.

Using the Home Tour Plus package on the MilitaryByOwner site includes up to 10 photos of your property in the listing. As many potential applicants will be coming from outside the area, the inclusion of photos is a very strong plus. They can see the property on-line and get an idea of whether the home will fit their needs. All real estate professionals will tell you that photos are among the most effective selling tools that you can include in your marketing approach. Make certain that the photos show your property in the best possible light and you will find a greater response from among potential tenants.

Further support includes signs that you can use to identify the property from the street. Just as on-line listings will attract potential tenants looking from somewhere else in the country, neighbors will see your sign and will frequently pass along by work-of-mouth to their friends and co-workers. If you are in an area where there are many military families, it is not uncommon for these signs to be one of the most effective ways to let it be known that your place is available?   With a  ittle effort and the use of a frequently used website like MilitaryByOwner the results can be a steady stream of reliable tenants for your property.  Click here for more information about Becoming your own Property Manager.