Description of Services: When it comes to life’s biggest decisions, you deserve to have an experienced human by your side and available when it’s convenient for your hectic schedule.
At Geneva Financial, you work with ONE licensed Mortgage Loan Officer throughout your transaction. We are available to communicate with you nights, weekends, early mornings – whatever is most convenient for your life.
We believe technology is a valuable tool to execute an efficient and speedy mortgage process, but it takes a back seat to our top Core Value:
Always strive to humanize both the customer and employee experience.
Experience: Founded in 2007 by Aaron VanTrojen, Geneva Financial (NMLS 42056) is a direct mortgage lender headquartered in Chandler, Arizona with more than 140 branch locations nationwide. Our mission at Geneva Financial is to approach every aspect of our business from the “inside-out.” With a culture-forward mindset, we focus on our loan originators and support staff first in order to ensure an unbeatable experience for our customers.
Although the company has evolved over the years, the founding principle has remained the same – take care of humans first and success will follow.
In late 2018 we took a close look at the industry and the trend toward complete automation of the homebuying process – a trend intent on minimizing the human experience. Our response was to double-down on the human element, including a complete rebrand and approach summed up in one sentiment – Home Loans Powered By Humans® – powered by the humans in our organization and powered by the humans we help achieve the dream of homeownership and financial security.
As we look forward, our aspirations as an organization remain laser-focused on providing white glove service for our clients across the united states.
Certifications/Awards: Ranked Best Mortgage Lender 2021 by Ranking Arizona Consumers
Perfect 5-Star Google Rating with 2,000+ Reviews
Arizona Excellence in Banking Winner for Community Impact
Best Places to Work Winner - AZCentral and AZ Big Media
Inc. Magazine 95.2/100
Professional Designations: Certified Veterans Loan Specialists
Homes for Heroes Approved Lender